T\u00fcketicilerin, online al\u0131\u015fveri\u015f tercihlerini ortaya koymak ismine DHL eCommerce taraf\u0131ndan haz\u0131rlanan Online Shopper Trends Report 2024\u2019\u00fcn ikinci faz\u0131 yay\u0131mland\u0131. Birinci faz\u0131nda T\u00fcrkiye ve d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerindeki t\u00fcketici davran\u0131\u015flar\u0131 hakk\u0131nda k\u0131ymetli datalar sunan raporun ikinci faz\u0131nda ise toplumsal medya platformlar\u0131n\u0131n sat\u0131n almaya tesiri ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131yla ilgili de\u011ferli sonu\u00e7lar yay\u0131nland\u0131. Rapor, 24 \u00fclkeden toplamda 12.000 ki\u015finin i\u015ftirakiyle ger\u00e7ekle\u015ftirildi.<\/p>\n
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Online Shopper Trends Report 2024 sonu\u00e7lar\u0131na nazaran, d\u00fcnya genelinde al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 84’\u00fc haftada en az bir kere online al\u0131\u015fveri\u015f i\u00e7in ara\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131 s\u00f6ylerken, y\u00fczde 52\u2019si ise haftada bir defa sipari\u015f verdi\u011fini belirtiyor. E-ticaret al\u0131\u015fveri\u015flerinde en \u00e7ok istek g\u00f6sterilen kategorilerin ba\u015f\u0131nda \u201cgiyim ve ayakkab\u0131\u201d geliyor. T\u00fcrkiye, giysi ve ayakkab\u0131, kozmetik ve besin kategorilerinde Avrupa\u2019da en \u00e7ok al\u0131\u015fveri\u015f yapan \u00fclke pozisyonunda.\u00a0<\/p>\n
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T\u00fcrkiye\u2019de online al\u0131\u015fveri\u015f yapan t\u00fcketicilerin y\u00fczde 73\u2019\u00fc s\u00fcrd\u00fcr\u00fclebilirli\u011fe k\u0131ymet veriyor<\/strong><\/p>\n Online al\u0131\u015fveri\u015f yapanlar, al\u0131\u015fveri\u015flerinin \u00e7evreyi nas\u0131l etkiledi\u011fine daha fazla dikkat ediyor. Al\u0131\u015fveri\u015f tercihlerinde geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ambalajlardan karbon emisyonlar\u0131na kadar s\u00fcrd\u00fcr\u00fclebilirlik giderek daha k\u0131ymetli hale geliyor. D\u00fcnya genelinde e-ticaret m\u00fc\u015fterilerinin y\u00fczde 59’u online al\u0131\u015fveri\u015flerinde s\u00fcrd\u00fcr\u00fclebilirli\u011fin kendileri i\u00e7in ‘\u00e7ok’ yahut ‘olduk\u00e7a’ de\u011ferli oldu\u011funu s\u00f6ylerken, bu oran T\u00fcrkiye\u2019de y\u00fczde 73\u2019e \u00e7\u0131k\u0131yor.\u00a0<\/p>\n \u00a0<\/p>\n T\u00fcrkiye\u2019deki e-ticaret t\u00fcketicilerinin s\u00fcrd\u00fcr\u00fclebilirlik hassasl\u0131\u011f\u0131 ye\u015fil teslimat tercihlerine de yans\u0131yor. T\u00fcketicilerin y\u00fczde 76\u2019s\u0131 ye\u015fil teslimat i\u00e7in daha fazla \u00f6deme yapabilece\u011fini s\u00f6z ediyor.\u00a0<\/p>\n \u00a0<\/p>\n T\u00fcketiciler s\u00fcrd\u00fcr\u00fclebilirlik fark\u0131ndal\u0131klar\u0131n\u0131 ambalaj tercihlerinde de g\u00f6steriyor. Avrupa\u2019daki e-ticaret kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 47\u2019si s\u00fcrd\u00fcr\u00fclebilir\/geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ambalajlar i\u00e7in daha fazla \u00f6deme yapabilece\u011fini s\u00f6yl\u00fcyor.<\/p>\n \u00a0<\/p>\n Kullan\u0131c\u0131 yorumlar\u0131 sat\u0131n alma karar\u0131nda tesirli oluyor<\/strong><\/p>\n \u00a0<\/p>\n T\u00fcketici yorumlar\u0131 e-ticaret al\u0131\u015fveri\u015finde sat\u0131n alma tercihlerini belirleyen \u00f6gelerin ba\u015f\u0131nda geliyor. Online al\u0131\u015fveri\u015f yapan t\u00fcketicilerin y\u00fczde 98\u2019i yorumlar\u0131n sat\u0131n alma karar\u0131nda tesirli oldu\u011funu s\u00f6yl\u00fcyor. Bu hususta hassasl\u0131\u011f\u0131 olan \u00fclkeler ortas\u0131nda d\u00fcnya genelinde Brezilya, Avrupa\u2019da ise T\u00fcrkiye \u00f6ne \u00e7\u0131k\u0131yor.\u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Ge\u00e7ti\u011fimiz y\u0131l ekim ay\u0131nda MNG Kargo\u2019yu sat\u0131n alan DHL eCommerce, global Online Shopper Trends Report 2024\u2019\u00fcn ikinci faz\u0131n\u0131 yay\u0131mlad\u0131. D\u00fcnya \u00e7ap\u0131nda online al\u0131\u015fveri\u015f yapan m\u00fc\u015fterilerin davran\u0131\u015flar\u0131 ve e\u011filimleri hakk\u0131nda k\u0131ymetli datalar sunan rapora nazaran;<\/p>\n","protected":false},"author":1,"featured_media":2337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1080,461,1224,118,1225],"class_list":["post-2336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alisveris","tag-onem","tag-tuketici","tag-turkiye","tag-yapan"],"_links":{"self":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/2336"}],"collection":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=2336"}],"version-history":[{"count":1,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/2336\/revisions"}],"predecessor-version":[{"id":2338,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/2336\/revisions\/2338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/media\/2337"}],"wp:attachment":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=2336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=2336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=2336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}