Vestel, TV sekt\u00f6r\u00fcnde t\u00fcketici tercihlerinin en \u00f6nemli kriteri haline gelen platform d\u00fcnyas\u0131nda rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve ekosistemin oyun kurucular\u0131 aras\u0131na girmek i\u00e7in bir ilke imza att\u0131.\u00a0VIDAA International Holdings BV’nin y\u00fczde 4,64 hissesini sat\u0131n almak i\u00e7in iyi niyet anla\u015fmas\u0131 imzalayan Vestel, TV platform porf\u00f6y\u00fcn\u00fc kal\u0131c\u0131 olarak zenginle\u015ftiriyor.<\/p>\n
\u00a0<\/strong><\/p>\n Vestel CEO\u2019su Erg\u00fcn G\u00fcler<\/strong>, bu ortakl\u0131\u011f\u0131n Vestel\u2019in global vizyonuna uygun bir ad\u0131m oldu\u011funu vurgulayarak, \u201cTV platformlar\u0131 d\u00fcnyas\u0131nda b\u00f6ylesine \u00f6nemli bir ad\u0131m atan ilk T\u00fcrk \u015firketi olarak, Vestel’in global arenadaki b\u00fcy\u00fcme stratejisi do\u011frultusunda b\u00fcy\u00fck bir ba\u015far\u0131ya imza atm\u0131\u015f bulunuyoruz. D\u00fcnyan\u0131n ikinci b\u00fcy\u00fck TV platformu Vidaa\u2019n\u0131n orta\u011f\u0131 olarak global hedeflerimize bir ad\u0131m daha yakla\u015ft\u0131k\u201d dedi.<\/p>\n \u00a0<\/p>\n \u00c7o\u011funluk hissesi d\u00fcnyan\u0131n ikinci, \u00c7in\u2019in en b\u00fcy\u00fck TV \u00fcreticisi olan ve 160’tan fazla \u00fclkeye ihracat yapan Hisense\u2019in elinde bulunan Vidaa International Holdings BV ile kurduklar\u0131 ortakl\u0131k sayesinde k\u00fcresel TV platform ekosisteminde \u00f6nemli bir yer edineceklerinin alt\u0131n\u0131 \u00e7izen\u00a0G\u00fcler<\/strong>, \u201cHisense, sadece TV \u00fcretimiyle de\u011fil, yenilik\u00e7i teknolojileri ve g\u00fc\u00e7l\u00fc k\u00fcresel sat\u0131\u015f a\u011f\u0131yla da dikkat \u00e7eken bir d\u00fcnya devi. Bu ortakl\u0131k sayesinde, bu y\u0131l Eurocup 2024\u2019\u00fcn ana sponsoru olan Hisense ile yak\u0131n i\u015f birli\u011fi i\u00e7inde olaca\u011f\u0131z. B\u00f6ylece, iki \u015firketin sinerjisiyle global pazarlarda \u00e7ok daha g\u00fc\u00e7l\u00fc ad\u0131mlar ataca\u011f\u0131z\u201d diye ekledi.<\/p>\n \u00a0<\/p>\n D\u00fczenli reklam geliri ve yeni i\u015f birlikleri<\/strong><\/p>\n Vestel, h\u0131zla b\u00fcy\u00fcyen Vidaa\u2019n\u0131n ortaklar\u0131 aras\u0131na kat\u0131larak sadece global TV platform portf\u00f6y\u00fcn\u00fc kal\u0131c\u0131 \u015fekilde zenginle\u015ftirmekle kalmayacak, ayn\u0131 zamanda platformun sa\u011flad\u0131\u011f\u0131 d\u00fczenli reklam gelirinden de pay alma hakk\u0131 elde edecek. D\u00fcnyan\u0131n \u00f6nde gelen teknoloji ara\u015ft\u0131rma ve dan\u0131\u015fmanl\u0131k \u015firketlerinden Omdia\u2019n\u0131n verilerine g\u00f6re; d\u00fcnya genelinde ak\u0131ll\u0131 TV reklam gelirleri 2023 y\u0131l\u0131 itibar\u0131yla 31,5 milyar dolara ula\u015ft\u0131, 2025 y\u0131l\u0131nda ise 49 milyar dolara ula\u015fmas\u0131 bekleniyor. Vestel, Vidaa\u2019n\u0131n yenilik\u00e7i aray\u00fcz ve zengin i\u00e7erikleri sayesinde global TV pazar\u0131na y\u00f6nelik yeni \u00fcr\u00fcn gamlar\u0131 olu\u015fturabilecek ve TV sat\u0131\u015flar\u0131n\u0131 art\u0131racak stratejiler geli\u015ftirebilecek.<\/p>\n \u00a0<\/p>\n Ayr\u0131ca, Vestel bu i\u015f birli\u011fi sayesinde global pazarlarda Vidaa i\u015fletim sistemi kullanan markalar ve perakendecilerle de yeni i\u015f birliklerine ad\u0131m atma f\u0131rsat\u0131na sahip olacak. Bu ortakl\u0131k, Vestel\u2019in global b\u00fcy\u00fcme stratejisine paralel olarak geni\u015f bir yelpazede i\u015f f\u0131rsatlar\u0131 sunuyor.<\/p>\n \u00a0<\/p>\n Zengin portf\u00f6y se\u00e7ene\u011fi<\/strong><\/p>\n Bug\u00fcn Avrupa\u2019n\u0131n en b\u00fcy\u00fck \u00fc\u00e7 TV \u00fcreticisinden biri konumundaki Vestel platform \u00e7\u00f6z\u00fcmleri a\u00e7\u0131s\u0131ndan son derece zengin bir portf\u00f6ye sahip. Vestel\u2019in Vidaa anla\u015fmas\u0131 da zengin TV platform portf\u00f6y\u00fcn\u00fc kal\u0131c\u0131 olarak zenginle\u015ftirmesini sa\u011fl\u0131yor. \u2018Platformlar\u0131n platformu\u2019 olma vizyonu ile hareket eden Vestel\u2019in i\u015f birli\u011fi yapt\u0131\u011f\u0131 pek \u00e7ok d\u00fcnya devi marka, \u00f6zellikle Avrupa pazar\u0131ndaki b\u00fcy\u00fcme stratejilerinde Vestel\u2019le ilerlemeyi tercih ediyor.<\/p>\n \u00a0<\/p>\n Vestel\u2019in portf\u00f6y\u00fcnde Vidaa\u2019n\u0131n yan\u0131 s\u0131ra, Powered by TiVo, Fire TV, Android TV, Google TV gibi farkl\u0131 segmentlere ve kullan\u0131c\u0131 profillerine hitap eden \u00f6zel platformlar bulunuyor.\u00a0<\/p>\n \u00a0<\/p>\n Vestel\u2019in ayr\u0131ca kendi i\u015fletim sistemi i\u00e7in Netflix, Prime Video, YouTube, Disney+ ve Tiktok gibi global i\u00e7erik sa\u011flay\u0131c\u0131lar\u0131yla do\u011frudan anla\u015fmalar\u0131 mevcut. Vestel, global i\u00e7eriklerin yan\u0131nda, Tabii, Blu TV, Exxen gibi yerli platformlar\u0131 da destekliyor.<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" K\u00fcresel marka olma hedefi do\u011frultusunda stratejik hamlelerine devam eden Vestel, d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen ak\u0131ll\u0131 TV platformlar\u0131ndan Vidaa\u2019n\u0131n hissedarlar\u0131 aras\u0131na giriyor. \u015eirket bu yeni ad\u0131mla, k\u00fcresel \u00f6l\u00e7ekte TV platform ekosisteminde de oyun kurucu olacak.<\/p>\n","protected":false},"author":1,"featured_media":8300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[426,1640,340,1381,2545],"class_list":["post-8299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dunya","tag-global","tag-is","tag-vestel","tag-zengin"],"_links":{"self":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/8299"}],"collection":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=8299"}],"version-history":[{"count":1,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/8299\/revisions"}],"predecessor-version":[{"id":8301,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/8299\/revisions\/8301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/media\/8300"}],"wp:attachment":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=8299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=8299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=8299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}