{"id":8419,"date":"2024-09-19T19:12:05","date_gmt":"2024-09-19T16:12:05","guid":{"rendered":"https:\/\/yalovasondakika.com.tr\/?p=8419"},"modified":"2024-09-19T19:12:05","modified_gmt":"2024-09-19T16:12:05","slug":"dijital-benim-isim-4-yilda-43-milyon-tlyi-askin-sosyal-deger-uretti","status":"publish","type":"post","link":"https:\/\/yalovasondakika.com.tr\/index.php\/2024\/09\/19\/dijital-benim-isim-4-yilda-43-milyon-tlyi-askin-sosyal-deger-uretti\/","title":{"rendered":"&#8220;Dijital Benim \u0130\u015fim&#8221; 4 y\u0131lda 43 milyon TL&#8217;yi a\u015fk\u0131n sosyal de\u011fer \u00fcretti"},"content":{"rendered":"<p><strong>Projenin ba\u015f\u0131ndan bu yana 43 milyon TL\u2019yi a\u015fk\u0131n toplumsal paha elde edilirken, bu y\u0131l proje i\u00e7in yap\u0131lan\u00a0her 1 TL\u2019lik yat\u0131r\u0131m 14 TL\u2019nin \u00fczerinde toplumsal getiri sa\u011flad\u0131.\u00a0<\/strong><\/p>\n<p>Toplumun dijitalle\u015fmesine katk\u0131da bulunmak, bayanlar\u0131n geli\u015fimini desteklemek ve i\u015f g\u00fcc\u00fcne i\u015ftirakini art\u0131rmak gayesiyle hayata ge\u00e7irilen\u00a0<strong>\u201cDijital Benim \u0130\u015fim\u201d<\/strong>\u00a0Projesi \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131n\u0131 tamamlad\u0131. Ulusal E\u011fitim Bakanl\u0131\u011f\u0131 Hayat Boyu \u00d6\u011frenme Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve Vodafone Vakf\u0131 i\u015f birli\u011fiyle hayata ge\u00e7irilen projede bug\u00fcne kadar\u00a0<strong>20 vilayette 35 bine yak\u0131n\u00a0<\/strong>kad\u0131n kursiyere Dijital Okuryazarl\u0131k ve Dijital Pazarlama e\u011fitimleri verildi.\u00a0Projenin tesirini \u00f6l\u00e7mek i\u00e7in haz\u0131rlanan toplumsal tesir tahlil raporuna nazaran, bu e\u011fitimlerle<strong>\u00a043 milyon TL\u2019yi a\u015fk\u0131n<\/strong>\u00a0sosyal paha elde edilirken, bu y\u0131l proje i\u00e7in yap\u0131lan her 1 TL\u2019lik yat\u0131r\u0131m bir evvelki periyoda k\u0131yasla\u00a0<strong>1,5 kat\u0131na<\/strong>\u00a0\u00e7\u0131karak<strong>\u00a014 TL\u2019nin \u00fczerinde\u00a0<\/strong>sosyal getiri sa\u011flad\u0131.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 Hayat Boyu \u00d6\u011frenme Genel M\u00fcd\u00fcr\u00fc Cengiz Mete,<\/strong>\u00a0\u015f\u00f6yle konu\u015ftu:<\/p>\n<p>\u00a0<\/p>\n<p>\u201cMill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 Hayat Boyu \u00d6\u011frenme Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc olarak &#8220;Hayata memnun bireyler haz\u0131rlamak i\u00e7in her vakit, her yerde, herkese e\u011fitim&#8221; anlay\u0131\u015f\u0131yla \u00e7al\u0131\u015f\u0131yoruz. B\u00fcnyemizde T\u00fcrkiye genelinde faaliyet g\u00f6steren 1000 halk e\u011fitimi merkezi ve 31 olgunla\u015fma enstit\u00fcs\u00fcnde 3 bin 741 adet yayg\u0131n e\u011fitim kurs program\u0131yla \u00f6rg\u00fcn e\u011fitimin i\u00e7inde yahut d\u0131\u015f\u0131nda kalan bireylere y\u00f6nelik a\u00e7\u0131lan genel, mesleksel ve teknik alanlardaki kurslar ve \u00f6b\u00fcr faaliyetlerle hayat uzunlu\u011fu \u00f6\u011frenme \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftiriyoruz. Ayr\u0131yeten payda\u015flar\u0131m\u0131zla, kursiyerlerimizin mesleksel, toplumsal, k\u00fclt\u00fcrel olarak geli\u015ftirilmesi maksad\u0131yla \u00e7e\u015fitli projeler y\u00fcr\u00fct\u00fcyoruz. Vodafone Vakf\u0131 ile hayata ge\u00e7irdi\u011fimiz Dijital Benim \u0130\u015fim Projesi de dijital d\u00fcnyan\u0131n g\u00fcc\u00fcn\u00fc, bayanlar\u0131n potansiyeliyle bulu\u015fturmak \u00fczere kamu ve \u00f6zel dal birlikteli\u011finin ba\u015far\u0131l\u0131 \u00f6rneklerinden. Proje kapsam\u0131nda e\u011fitim verdi\u011fimiz on binlerce bayan\u0131n dijital alanda fark\u0131ndal\u0131\u011f\u0131n\u0131n, bilgi ve maharetlerinin artmas\u0131n\u0131n memnunlu\u011funu ya\u015f\u0131yoruz. Bu yarar\u0131n bayanlar\u0131n \u00f6zg\u00fcvenine, motivasyonuna da yans\u0131d\u0131\u011f\u0131n\u0131 g\u00f6rmek \u00e7ok k\u0131ymetli.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><strong>T\u00fcrkiye Vodafone Vakf\u0131 Ba\u015fkan\u0131 Hasan S\u00fcel<\/strong>\u00a0ise \u015funlar\u0131 s\u00f6yledi:\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u201cAma\u00e7 odakl\u0131 bir \u015firket olarak, dijital gelece\u011fin toplumdaki her k\u0131sm\u0131 kapsamas\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. \u2018Dijital Benim \u0130\u015fim\u2019 de bu vizyonla hayata ge\u00e7irdi\u011fimiz bir proje. Temel hedefimiz,\u00a0kad\u0131nlar\u0131 dijital d\u00fcnyayla tan\u0131\u015ft\u0131rarak onlara dijital okuryazarl\u0131k h\u00fcnerleri kazand\u0131rmak, bayanlar\u0131n toplumsal hayatta g\u00fc\u00e7lenmelerini sa\u011flamak ve onlar\u0131 potansiyel dijital i\u015f imkanlar\u0131yla bulu\u015fturmak.\u00a0Bu projeyle bug\u00fcne kadar 20 vilayette 35 bine yak\u0131n bayana dijital okuryazarl\u0131k ve dijital pazarlama e\u011fitimleri verdik.\u00a0Projemizin tesirini de nizaml\u0131 olarak \u00f6l\u00e7\u00fcml\u00fcyoruz. Son devir toplumsal tesir raporumuza nazaran, projemiz bayanlar\u0131n sadece dijital bilgi ve h\u00fcnerlerini art\u0131rm\u0131yor, birebir vakitte \u00f6zg\u00fcven ve motivasyonlar\u0131n\u0131n artmas\u0131nda, dijital d\u00fcnyan\u0131n k\u0131ymetine dair fark\u0131ndal\u0131k kazanmalar\u0131nda ve destekleyici ilgiler geli\u015ftirmelerinde k\u0131ymetli rol oynuyor. \u00d6teki yandan, projeye yapt\u0131\u011f\u0131m\u0131z her 1 TL\u2019lik yat\u0131r\u0131m\u0131n ge\u00e7en periyoda k\u0131yasla 1,5 kat\u0131na \u00e7\u0131karak 14 TL\u2019nin \u00fczerinde bedel yaratt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. T\u00fcm bilgiler, proje ama\u00e7lar\u0131na uygun ve y\u00fcksek tesirli sonu\u00e7lar elde edildi\u011fini g\u00f6steriyor. Vodafone Vakf\u0131 olarak, bayanlar\u0131n yan\u0131nda durmaya devam edece\u011fiz.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><strong>Dijital bilgi ve maharetlerde art\u0131\u015f\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u201cDijital Benim \u0130\u015fim\u201d\u00a0Projesi kapsam\u0131nda dijital okuryazarl\u0131k kat\u0131l\u0131mc\u0131lar\u0131ndaki en b\u00fcy\u00fck de\u011fi\u015fim yakla\u015f\u0131k\u00a0<strong>%44<\/strong>\u00a0ile bilgi ve becerilerindeki art\u0131\u015f oldu. Projede vazife yapan e\u011fiticiler dijital okuryazarl\u0131k kursiyerlerindeki en b\u00fcy\u00fck de\u011fi\u015fimin\u00a0<strong>%67<\/strong>\u00a0ile dijitalle\u015fmenin de\u011ferine dair fark\u0131ndal\u0131k ba\u015fl\u0131\u011f\u0131 alt\u0131nda ya\u015fand\u0131\u011f\u0131n\u0131 belirtti.\u00a0Di\u011fer yandan,\u00a0dijital pazarlama kursiyerlerinin g\u00f6z\u00fcnden kendilerindeki en b\u00fcy\u00fck de\u011fi\u015fim\u00a0<strong>%43<\/strong>\u00a0oran\u0131nda dijital pazarlama konusundaki bilgi ve becerilerindeki art\u0131\u015f olurken, ikinci en y\u00fcksek de\u011fi\u015fim\u00a0<strong>%32<\/strong>\u00a0ile i\u015f geli\u015ftirmeye y\u00f6nelik motivasyon alan\u0131nda oldu. E\u011fiticiler, dijital pazarlama kursiyerlerindeki en b\u00fcy\u00fck de\u011fi\u015fimin\u00a0<strong>%75<\/strong>\u00a0ile destekleyici ba\u011flant\u0131lar ve\u00a0<strong>%70<\/strong>\u00a0ile \u00f6zg\u00fcven ile dijitalle\u015fmenin ehemmiyetine dair fark\u0131ndal\u0131k alanlar\u0131nda ya\u015fand\u0131\u011f\u0131n\u0131 belirtti. Projenin e\u011fiticiler \u00fczerinde de tesiri oldu. Buna nazaran, hem dijital pazarlama hem de dijital okuryazarl\u0131k e\u011fiticilerinde en y\u00fcksek de\u011fi\u015fim bilgi, maharet ve yetkinlik geli\u015fimi ba\u015fl\u0131\u011f\u0131nda ger\u00e7ekle\u015fti.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Dijital al\u0131\u015fkanl\u0131klarda de\u011fi\u015fim<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Analiz kapsam\u0131nda\u00a0<strong>Dijital Pazarlama Kampanya Yar\u0131\u015fmas\u0131<\/strong>\u00a0finalistleriyle yap\u0131lan g\u00f6r\u00fc\u015fmeler, yar\u0131\u015f\u0131n prestij kazanma, \u00f6zg\u00fcvenin g\u00fc\u00e7lenmesi, planlama ve istikrarl\u0131 \u00e7al\u0131\u015fma motivasyonu, i\u015f b\u00fcy\u00fctme, sat\u0131\u015f ve takip\u00e7i art\u0131\u015f\u0131 \u00fczere alanlarda olumlu tesirler yaratt\u0131\u011f\u0131n\u0131 ortaya koydu. \u0130\u015ftirak\u00e7ilerin dijital marifet ve al\u0131\u015fkanl\u0131klar\u0131ndaki de\u011fi\u015fimlere y\u00f6nelik tesir de\u011ferlendirildi\u011finde, davran\u0131\u015f baz\u0131nda en b\u00fcy\u00fck geli\u015fimin dijital ara\u00e7lar\u0131n faal kullan\u0131m\u0131 ile ta\u015f\u0131nabilir platformlar ve internet \u00fczerinden sat\u0131\u015f yapabilme\u00a0<strong>\u00a0<\/strong>konular\u0131nda oldu\u011fu g\u00f6r\u00fcld\u00fc.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Deprem b\u00f6lgesine \u00f6zel e\u011fitim<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>\u201cDijital Benim \u0130\u015fim\u201d Projesi kapsam\u0131nda verilen e\u011fitimlere bu y\u0131l ayr\u0131ca\u00a0<strong>\u201cDijital D\u00fcnyaya Giri\u015f\u201d<\/strong>\u00a0seminerleri eklendi. Ad\u0131yaman, Hatay ve Kahramanmara\u015f\u2019ta 6 \u015eubat Depremleri\u2019nden etkilenen bayanlar\u0131n uygun olma hallerine katk\u0131 sa\u011flanmas\u0131 emeliyle b\u00f6lgenin \u015fartlar\u0131na uygun olarak geli\u015ftirilen seminer, halk e\u011fitimi merkezleri ve konteyner kentlerde bayanlarla bulu\u015ftu.\u00a0<strong>8 binin \u00fczerinde<\/strong>\u00a0kad\u0131na ula\u015f\u0131lan seminerlerle bayanlar\u0131n g\u00fcndelik hayatlar\u0131nda kullanabilecekleri dijital ara\u00e7lar hakk\u0131nda bilgi verildi.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n en b\u00fcy\u00fck geli\u015fimi,\u00a0<strong>%19<\/strong>\u00a0oran\u0131nda bankac\u0131l\u0131k s\u00fcre\u00e7lerini dijital ara\u00e7lar \u00fczerinden yapabilme konusunda olurken, cep telefonu ve internet \u00fczerinden sat\u0131\u015f yapabilme ba\u015fl\u0131klar\u0131nda ise\u00a0<strong>%18\u2019lik\u00a0<\/strong>art\u0131\u015f ya\u015fand\u0131. Seminerlerden sonra internet \u00fczerinden al\u0131\u015fveri\u015f yapan bayanlar\u0131n say\u0131s\u0131nda de\u011ferli bir art\u0131\u015f sa\u011flan\u0131rken, e-Devlet ve e-Nab\u0131z \u00fczere devlet kurumlar\u0131yla ilgili s\u00fcre\u00e7lerini dijital ara\u00e7lar arac\u0131l\u0131\u011f\u0131yla yapan bayanlar\u0131n oran\u0131 ise\u00a0<strong>%94&#8217;e<\/strong>\u00a0\u00e7\u0131kt\u0131. \u00a0Seminerlere kat\u0131lan kad\u0131nlar\u0131n\u00a0<strong>%56\u2019s\u0131<\/strong>\u00a0ald\u0131klar\u0131 e\u011fitimden sonra internet ve cep telefonu ile yeni uygulamalar\u0131 \u00f6\u011frenme ve kullanma isteklerinde art\u0131\u015f oldu\u011funu belirtti.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Yat\u0131r\u0131m\u0131n Toplumsal Getirisi (SROI) metodolojisi\u00a0kullan\u0131ld\u0131<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>\u201cDijital Benim \u0130\u015fim Projesi Toplumsal Tesir Analizi\u201d\u00a0kapsam\u0131nda uygulanan Yat\u0131r\u0131m\u0131n Toplumsal Getirisi (SROI) metodolojisi, toplumsal temelli projelerin yaratt\u0131\u011f\u0131 toplumsal k\u0131ymetin hesaplanmas\u0131 i\u00e7in kullan\u0131l\u0131yor. SROI yolu ile de\u011fi\u015fim, bu de\u011fi\u015fimi ya\u015fayan ya da ona tesir eden payda\u015flar\u0131 kapsayacak halde hesaplan\u0131yor. SROI tahlilinde, saha \u00e7al\u0131\u015fmalar\u0131 yolu ile payda\u015flar \u00fczerinde yarat\u0131lan toplumsal de\u011fi\u015fimi anlamak hedefleniyor ve bu de\u011fi\u015fimin, finansal k\u0131ymetler kullan\u0131larak yans\u0131t\u0131lmas\u0131 yolu ile de\u011fi\u015fimin k\u0131ssas\u0131 anlat\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131yor. Bu sayede, toplumsal kazan\u0131m ve maliyetleri yans\u0131tacak bir oran\u0131n hesaplanmas\u0131 m\u00fcmk\u00fcn oluyor. Buna nazaran, 2:1 oran\u0131nda bir tesir, 1 \u00fcnitelik yat\u0131r\u0131m\u0131n 2 \u00fcnitelik toplumsal paha yaratabildi\u011fini lisana getiriyor.<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ulusal E\u011fitim Bakanl\u0131\u011f\u0131 Hayat Boyu \u00d6\u011frenme Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve Vodafone Vakf\u0131 i\u015f birli\u011fiyle hayata ge\u00e7irilen \u201cDijital Benim \u0130\u015fim\u201d Projesi, bayanlar\u0131 ekonomik ve toplumsal hayata kazand\u0131rmaya devam ediyor.<\/p>\n","protected":false},"author":1,"featured_media":8420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[1266,708,172,575,1108],"class_list":["post-8419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-degisim","tag-dijital","tag-egitim","tag-proje","tag-sosyal"],"_links":{"self":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/8419"}],"collection":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=8419"}],"version-history":[{"count":1,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/8419\/revisions"}],"predecessor-version":[{"id":8421,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/8419\/revisions\/8421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/media\/8420"}],"wp:attachment":[{"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=8419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=8419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yalovasondakika.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=8419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}